Share Facebook Twitter Google + LinkedIn Pinterest The Ohio Ag Net crew is back from Commodity Classic for this week’s podcast, courtesy of AgriGold. A variety of topics are covered in this week’s episode, including Ty Higgins speaking with Fred Yoder on the state of the industry. Matt Reese visits with David Hague on salamander hunting in Ohio. Joel Penhorwood hears from Ohio Farm Bureau’s Joe Cornely on their recent Ag Day at the Capitol as well as their upcoming county presidents trip to Washington D.C.
Facebook is Becoming Less Personal and More Pro… frederic lardinois Tags:#news#twitter#web Related Posts The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Whitehall staff should not follow users uninvited in order to avoid being accused of “Big Brother” style behavior – they can follow users back who follow them first, though tweets should be written in a human style (“informal spoken English”) and go beyond links to press releases and announcements tweets should be frequent, timely, and credible tweets should include exclusive content, including insights from ministers all posts have to be cleared by staff at the Information Officer grade and above Provide Thought Leadership, Monitor TwitterA section about the government’s objectives states that officials should use Twitter to provide thought leadership and give citizens a low-barrier method for interacting with government departments. Williams also advises officials to monitor Twitter for mentions of “our brand, our Ministers and flagship policy initiatives, engaging with our critics and key influencers.” Twitter PolicyInterestingly, Williams also advices departments to post a Twitter Policy on their websites and link to it from their Twitter profiles. This policy includes information about what followers can expect (2-10 tweets a day, type of contents, etc.), as well as a notice that being followed back by a department “does not imply endorsement of any kind.” The policy also states that staff will only respond during office hours, Monday to Friday (which might be a bit limiting given that social media doesn’t exactly take a break on the weekend).Overall, within the boundaries of what governments can do within social media without hitting the limits of what would be seen as acceptable and without breaking the governments’ own rules, this guide seems extremely level-headed and contains numerous useful pieces of advice for individuals and businesses who are just discovering Twitter. UK government officials won’t have to rely on randomly tweeting without any official guidance anymore. Neil Williams, the Head of Corporate Digital Channels at the Department for Business, Innovation and Skills just published a first draft of an official guide to using Twitter for UK government officials. The guide clocks in at 20 pages, 5,392 words and 36,215 characters – or approximately 259 tweets. The guide explains what Twitter and related social media tools are and how to use them at a very basic level. One section of the guide also explains third-party tools like bit.ly, monitter, and tweetbeep.com. Tom Watson, a former Labour minister and prolific blogger and Twitterer, argued on the BBC today that the guide was mostly written for aging government officials who generally have their secretaries print out their emails.A number of UK government officials and departments already use Twitter, including the Foreign Office and the Communities and Local Government Department. With Andrew Stott, the UK Cabinet Office also has its own “director of digital engagement.”As the AP points out, most governments in Europe have only had moderate success on Twitter, though quite a few UK government accounts have a large number of followers and the Prime Minister’s account has over 1 million followers.A couple of interesting points from the guide: A Comprehensive Guide to a Content Audit
Time your ads: Since bot fraud is more active during specific times of the day, timing your ads properly can help to avoid the bulk of fraudulent traffic. Yoav Vilner Tags:#adtech#Trending View your site in incognito mode: This allows you to view how your website is displayed to the general public. You’ll also be able to see any sites which have stolen your domain, or ads which may have been injected.In addition to the previously mentioned action items, it’s also best to consider going with networks with a brand safety department which keeps media, programmatic and direct publishers clean and safe. Typically these networks have the technology to detect, monitor, and exclude invalid traffic. Additionally reputable companies have different categories for brand safety (adult and nudity, file sharing and illegal content, etc).An ongoing battleIn order to make sense of the continuously evolving landscape, it’s crucial to keep an eye out on industry trends so you always have a handle on where things are headed.While it’s impossible to fully eliminate ad fraud, the damages can be minimized by following industry best practices while also trusting your instincts when it comes to dealing with publishers and other entities. Related Posts Leveraging Big Data that Data Websites Should T… “Marketer to Watch” (Forbes). “Industry leader” (SAP). “Top 100 FinTech Influencer” . Tech blogger with exposure to millions. Advising startups across Europe, NYC, and Tel Aviv. Constantly assess your traffic: Always review your campaigns in order to monitor where the best clicks come from, and adjust your campaigns accordingly. Internet of Things Makes it Easier to Steal You… How Data Analytics Can Save Lives AI: How it’s Impacting Surveillance Data Storage Black Mirror, recently bought by Netflix, is a hugely popular TV series that is a dark, twisted but spot-on portrayal of the possible ramifications of technology in the future. Advertisements for the show are ironically targeting ad block users, and some argue, are “intentionally creepy.” For better or worse, ad tech is an industry that somehow finds itself embroiled in controversy. Ad blocking was the controversy du jour, until recently when ad blocking rates have leveled out or even dropped. Ad tech’s explosion in recent years, due to the overwhelming user demand for free digital content, has caused the mighty backlash of ad blocking.Ad tech executives are finally taking a breath after ad blocking has stabilized, yet another monster (or two) have been slowly eating away at the industry: ad fraud and transparency issues.The International Advertising Bureau (IAB) estimates the economic cost of ad fraud to be around $8.2 billion annually. Most of this fraud comes from non-human traffic, which if eliminated would save more than $4 billion annually. A lack of transparencyToday, the ad tech industry is best described as being like the mortgage industry during the subprime days. Advertisers are spending money for short term goals, while not paying attention to whether they’re getting real long term value. A lack of transparency has enabled fraudsters to build companies based on sales teams, rather than actual technology. According to the Wall Street Journal, the Association of National Advertisers found that in 2015, between 3% to 37% of ad impressions were driven by bots, whereas in the previous study bot traffic ranged from 2% to 22%.Legitimate ad tech businesses meet a set of proven criteria. They gain their competitive advantages from one of three areas: they own or enable unique supply, have unique data, or own the advertiser relationships.On the other hand, fraudulent companies rely on arbitrage, and rent the traffic rather than owning it. Other cases involve compromising the user experience.Common ad fraud threatsModern ad fraud has evolved significantly from the days of click fraud where advertisers had to deal with fake clicks on their ad campaigns. Today, there’s a variety of technical exploits marketing professionals need to keep an eye on.Pixel stuffing and ad stackingPixel stacking occurs when ads are placed into tiny 1×1 pixels, making them virtually impossible to see. Despite this, when the page is loaded, the session counts as an impression. Ad stacking is fairly similar in that it involves ads being placed over each other so that while only one is seen, impressions still register for both ads.Ad injectionAd injection comes in a few different forms. Ads can be placed on top of existing ads (causing ad stacking), or they can completely replace existing ads. The most common form of ad injection is a fake warning telling the user their computer is infected with a virus or that their PC performance isn’t up to par.Domain launderingThis is when fraudsters take a low quality domain and make it look like it’s actually a more reputable publisher. When advertisers recognize the name, they’ll pay a premium. In addition to costing advertisers money, this threat also potentially leads to questionable ad placements which can harm the advertiser’s reputation.Best practices for preventionEven though automated systems are rapidly evolving to combat ad fraud, that doesn’t mean you can sit back and let technology solve the problem. Below are a few best practices you can follow to ensure ad fraud doesn’t harm your company.Request transparency from your publishers: Simply asking your publishers where their traffic originates from can significantly help to reduce fraud. If they aren’t straightforward with you, then that’s a potential red flag.