AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREThe top 10 theme park moments of 2019 But since then, numbers have steadily dropped. State statistics show 3,302 students enrolled this school year. Meanwhile, API test scores went up. The district’s API average in 2000-01 was 688. This school year, the API average for the district is 751. Rosemead School District has always welcomed students from outside the area as a way to boost numbers, as just about every school district does, said school board president Ron Esquivel. “We’re probably going to emphasize it more,” Esquivel said. Esquivel said the school district could see a significant gain in students, but faces one problem. Each student is worth $5,000 to $7,000 a year in state dollars, making other districts with declining enrollment reluctant to release them. The district could target workers with students in overcrowded or low-performing school districts, he said. On Wednesday, the school board approved a new Web site for the district as a better marketing tool. The site would be in multiple languages. Soo Yee, 38, has two children attending school in the district. “I recommend it to my friends and relatives,” Yee said. “This school district has improved my kids a lot.” Yee moved into the school district from Malaysia. She spoke no English at the time, but in four years she became fluent thanks to an English as a Second Language program offered to parents in the district. Ultimately, the district should be able to weather the declining enrollment trend, Clark-Molina said. Enrollment moves in cycles, dipping and surging. District officials attribute the recent decline to changes in ethnic demographics. Asian families are flocking to the area and typically have smaller families. New homes in the district are also selling to smaller families, Esquivel said. Jason Kosareff can be reached at (626) 962-8811, Ext. 2717, or by e-mail at [email protected] local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! ROSEMEAD — In an effort to combat declining enrollment, Rosemead School District officials are turning to marketing campaign with a novel message. “People who work in Rosemead, bring your kids to our schools,” said Linda Clark-Molina, a Rosemead School District board of education member. The district wants to market its strong Academic Performance Index test scores to workers outside the area. It’s a move that could bolster four years of sagging enrollment due to demographic shifts in the district’s population. For the 2001-02 school year, the district saw 3,421 students enroll, according to the California Department of Education. That was the highest enrollment for the district in the past 12 years.